About ZiFi®

Our Values

How do we measure our future success? By empowering your business to grow in the digital age.

Our Vision

Earn your love and trust as we support your business to measurably grow by providing access to modern technology, simple-to-use business tools, and a personalized prescription for growth together with exceptional service.

Our Goals

Helping small businesses improve is our goal and passion. For this reason, we aim to help small businesses become more efficient, more professional, and reduce cost of operation. We provide a single financial platform with services beyond the traditional bank services. We believe that banking relationships still matter. We are fully digital, however, you will still get consistent personal help from your self-selected trusted banking team, not a randomized chatbot or call center. They will connect with you when and where you want, whether through email, phone calls, text messaging or another way that you prefer.

Mission & Values

We Appreciate You - Hand Shake Icon

We Appreciate You

We commit to showing you our appreciation frequently

There was a time that your local branch was a trusted friend and advisor of many financial questions. We will show you this still can be true and is even more possible through correctly using technology today.

Your Time is Valuable - Clock Icon

Your Time is Valuable

We commit to save you time

Your time is valuable. You need to spend more time focusing on your business and less time jumping between applications, reconciling your books, and worrying about your financial management. We commit to help.

We will be your Financial Professionals - Piggy Bank Icon

We Will be Your Financial Professionals

We commit to be your trusted financial advisor

Our teams of bankers, that you can choose from, are industry and/or business stage professionals. Their expertise will be paired with specific data-driven insights presented to you in your banking application for your business.

ZiFi Headquarter building

About Zions Bancorporation

Zions Bancorporation is one of the nation's premier financial services companies with total assets exceeding $80 billion. Zions operates under local management teams and distinct brands in 11 western states: Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington and Wyoming. The company is a national leader in Small Business Administration lending and public finance advisory services, and is a consistent top recipient of Greenwich Excellence awards in banking. In addition, Zions is included in the S&P 500 and NASDAQ Financial 100 indices.

 

A division of Zions Bancorporation, N.A. Member FDIC

An award-winning bank for Small Business

© 2025 Zions Bancorporation, N.A. All Rights Reserved

Equal Housing Lender

FDIC-Insured - Backed by the full faith and credit of the U.S. Government

Contact Us

800-341-7303

Routing Number

124002829

NMLS Registry

#467014